How PIM solves e-commerce customer challenges?


Wholesalers and retailers are forced to adopt the new technology and trend to meet their customers‘ needs as they move to digital space. Dealing with new technology can result in a variety of challenges for customers. Therefore, merchants and retailers need to look for e-commerce solutions. Product information management is one of the best e commerce systems to address some of the issues customers go through when buying staff online or deciding whether to make a purchase. For more information on how PIM can help you solve some e-commerce customer challenges, continue reading.


Customers these days are looking for a personalised experience. Therefore, sellers who offer customised shopping solutions benefit the most. Generally, merchants and retailers who personalise customer experience see higher retention and engagement, resulting in increased order value, repurchase, and conversion rate.

A product information management system ensures consistency, up-to-date information, and accuracy to all product-related data necessary for experience of customer personalisation across all touchpoints.

PIM system ensures that a multitude of data storage for customers is not an issue. Customer data is segregated based on different categories for easy retrieval. Also, the system will leverage the data later to offer a compelling experience with an emotional feel and humane touch.

Unified commerce

Companies are trying their best to offer a consistent customer experience as the customer base reaches saturation across channels. Unified commerce help customers to continue from where they left on a different channel. Therefore, this frictionless experience makes the customer have the best experience and feel their needs are fulfilled and understood. As a result, they will be loyal to that particular brand.

A product information management can benefit the organisation by creating new products data models while using these flexible data modeling skills within minutes. Also, the product information management system will streamline any product-related content, promotion, and attributes like product price and availability across channels.

So, brands will have unified commerce that will increase customer base and product added value through offering superior customer experiences.

Visual commerce

Most buyers are looking for interaction that ensures product quality and facilitates fast product discovery. Now, thanks to the new technology of 2D and 3D, brands can come up with an experience that allows real-time product rendering digitally.

Some brands take advantage of Augmented Reality to ensure products are displayed within customers' physical space. Customers can be sure of what they want thanks to the immersive product experience that brings quality assurance to customers. Other than offering superior customer experiences, a compelling visual interaction improves the customer conversion ratio.

The good thing about the product information management system is that it can manage and display complex products‘ rich interaction configuration. Also, the customer will have an easy time when searching certain products since the system offers filter services based on visual attributes.

The data assets in the product information management software base can be visual, documented, audio, or textual. Therefore, there is added value in products since customers can use product images to make a new order or confirm their current order and even place it verbally.

Thing commerce

Machines are now becoming potential customers as they move from being programmed to execute a certain task to choosing between multiple options and making purchase decisions or making purchases automatically based on the previous rules.

Most industrial manufacturers are offering predictive maintenance to enhance operational performance. However, such services are now in customer-facing products like the automobile. These automated services work on behalf of customers to order and buy replacement products. Therefore, it improves the experience of the customer by making the whole ordering and reordering process effortless. So, customers will be fully satisfied and loyal.

Thing commerce revolutionizes the way companies do business since they have humans and machines as customers. If the whole thing is done correctly, it can bring loyal customers and incremental revenue.

The system will ensure product data accuracy and maintain its quality. This system ensures that the organisation is feeding product data into the digital commerce unified and dynamic environment in a structured manner.

Product information management systems ensure product optimisation and smart management to improve analytics and business intelligence. The system works in the saying: a human can forgive, but a machine can‘t. Therefore, it can never leave data-based customers unsatisfied.

In a nutshell

Above are some of the new and most important technology in the e commerce space. However, organisations need to adhere to experience of the customer since it is not a passing trend. There will be a lot of new technologies that will offer different e commerce aspects, but customer experience will always be at the center of it all. Therefore, the significance and gravity of product information management system in solving e-commerce customer challenges cannot be undermined.

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